In the bowl of a stand mixer fitted with the dough hook, combine the warm water or milk, active dry yeast, and honey; let sit 5–10 minutes until foamy.
Add 2 1/2 to 3 cups all-purpose flour, 1/4 teaspoon kosher salt, and 1 tablespoon of the butter to the mixer; knead until a smooth dough ball forms, about 3–4 minutes, adding more flour as needed.
Cover the dough and let it rise in a warm place until doubled in size, about 1–2 hours.
Preheat the oven to 375°F and line a baking sheet with parchment paper.
In a small bowl, mix 1 teaspoon granulated sugar with 1 teaspoon ground cinnamon to make the cinnamon sugar.
On a lightly floured surface, roll the risen dough into a rectangle about 1/4 inch thick (roughly 16 × 14 inches), adding flour as needed to prevent sticking.
Spread the dough with 4 tablespoons softened butter, sprinkle evenly with the cinnamon sugar, then scatter the chocolate chips over half of the dough.
Fold the dough in half over the chocolate, pressing gently to adhere, then cut into 12 strips and twist each strip into a loose knot; place knots on the prepared baking sheet.
Melt the remaining 2 tablespoons butter and combine it with 2 teaspoons cinnamon, 1/2 cup light brown sugar, and the reserved 1 teaspoon flour to form the crunchy topping.
Spoon small clumps of the brown sugar mixture over each knot to create the 'crunch' layer, allowing some to fall around the rolls.
Bake the knots for 8–10 minutes, then remove from the oven and quickly spoon any melted brown sugar back onto the knots; return to the oven and bake another 8–10 minutes until golden.
Let the knots cool slightly and enjoy warm or at room temperature.